México · Naming · Concept · Branding · Copywriting · Social Media
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La Blava was created with the intention of prolonging the life cycle of garments, which seeks to dress and consume fashion in a more sustainable way. Since the textile industry is characterized by being one of the most polluting activities. The idea of La Blava is to sell second-hand clothes and collect references and information from the textile industry, to share and change consumer habits in the community.